TEHRAN – Islamic Radio and Television Union (IRTVU) has established Halal Media, a new brand for cinema and television productions, which will be unveiled during the opening ceremony of the IRTVU General Assembly in Tehran on August 15.

The brand will be granted to those production companies that promote pure productions, pure media and pure generations, IRTVU Director Hojjatoleslam Ali Karimian said in a press conference on Sunday.

A number of radio and television channels and institutes from Islamic countries will be attending the four-day event, he added.

The groups invited include members of the union, directors of the member channels and families of Iranian member journalists who were martyred in Iraq, Syria or Lebanon during the past year, he explained.

Karimian added that guests are coming from several countries including Turkey, Afghanistan, Egypt, Kuwait, Iraq, Lebanon, Palestine, Pakistan and Azerbaijan to introduce the media potential of the Islamic countries.

Politician and former prime minister of Iraq Nouri al-Maliki is expected to attend the opening ceremony, he said, and that Islamic Republic of Iran Broadcasting (IRIB) Director Mohammad Sarafraz will speak at the opening ceremony.

In addition, the sixth edition of the Islamic Film Market is due to open on the sidelines of the assembly on the opening day. The market aims to introduce cinema and television productions of the Islamic countries and help increase the exposure of productions in the international arena.

Iranian radio and TV channels and institutes including IRIB, Farabi Cinema Foundation, the Institute for the Intellectual Development of Children and Young Adults (IIDCYA) and the Documentary and Experimental Film Center (DEFC) will be offering their latest productions at the market.

The Star Media Institute from Kenya and Al-Manar, a Lebanese satellite television station, are also among the foreign participants in the market.

The Islamic Radio and Television Union was established by Iran and has over 220 members.

Photo: IRTVU Director Hojjatoleslam Ali Karimian attends a press conference in an undated photo.

RM/YAW
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