TEHRAN – A gallery was launched in Tehran on Friday by the private sector as its owner said that the gallery aims to boost the economics of art.

“In my view, we will be able to maintain the dignity of artists and to increase their motivations when we can grease the wheels of the economics of art for them,” Toktam Farmanfarmai said during the opening ceremony of Farmanfarma Gallery.

She emphasized the need to institutionalize “the culture of purchasing artworks and support of artists among people.”

She said the gallery plans to consider a scientific basis for the valuation of the artworks selected for each showcase. 

The gallery located in the Karim Khan neighborhood was originally a house converted into a place for art exhibits. The two-story structure contains nine halls equipped for art exhibitions.

Works by prominent Iranian artists, including Aidin Aghdashlu, Jazeh Tabatabai, Hanibal Alkhas, Iraj Zand, Parvaneh Etemadi and Mehdi Sahabi, are currently on display at its debut exhibit, which will run through May 19.

Photo: Art fans visit the debut exhibition of Tehran’s Farmanfaram Gallery on April 28, 2017. (Honaronline/Alireza Farahani)

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