TEHRAN – Tens of packaging designs for handicrafts have been put on show in the UNESCO-registered Imam Square of Isfahan.

The exhibit features over 300 inexpensive packaging boxes which have been produced by six firms, CHTN reported.

In January, Fereydoun Allahyari, Isfahan’s tourism chief, initiated a campaign for designing elegant packs for handmade products.

“We should cater for the tastes of abundant international travelers who come to visit Isfahan,” he said.

Over the past couple of years, several officials, experts and artisans had warned about Persian handicrafts, which neither enjoy appropriate packaging nor branding.

The exhibit will be running through July 20.

AFM/MQ/MG