TEHRAN – Baume & Mercier is back after 27 years and it is going to re-establish itself in Iran’s market with the ‘old’ and ‘new’ in mind, regional manager of the company Julian Bernard stated during the inauguration ceremony held at Kish Behin Company on March 3, 2006.

This Swiss watch, with 175 years of history, carries a rich heritage of design and originality through and through in every model presented to the market, indicative of a ‘timeless tradition’ within. It is the gatekeeper of existing luxury brands offering good fortune not costing one.

Considering Kish Behin as the right and strong partner to invest and compete in Iran’s time market, Bernard was also taken by surprise that the name B&M still sounds like magic to many Iranians, synonymous with quality watch and marvel of design after passage of 27 years. “This sounds very promising and we are going to target the new generation as well,” Bernard uttered.

You may own this magic at the price range of $1,000 to $4,000 and keep it young at least for another 27 years.