Amateurs reach for high-end digital cameras
At a camera store in Manhattan this week, Paulson and other photography aficionados pondered a growing range of high-quality digital cameras that are luring even the most die-hard traditionalists away from film.
The bank employee seems to have set his heart on Canon Inc.'s 5D with 12.8 megapixels -- one of many digital single-lens reflex (SLR) cameras, which allow users to see images exactly as they will be captured.
"I'm waiting for the price to come down. I think it will," Paulson said, eyeing an advertisement for the new model.
Professional-quality digital cameras still cost far more than basic "point and shoot" devices, but prices have fallen by 50 percent or more in the last few years.
Improvements in picture quality are also helping to convince even professional photographers, who once swore by film, to convert to digital.
Digital SLR cameras, like film counterparts, enable users to manipulate light and depth of field through a mix of manual and automatic controls and interchangeable lenses, with the added advantages of digital photography.
Photographers are freed from the hassle and cost of using film, and can experiment with photos before and after shooting.
Allan Weitz, a photographer and a Web editor for camera shop B&H, said that among entry-level digital SLR cameras, Nikon Corp.'s D40 with 6.1 megapixels was a popular choice, selling with a lens kit for around $600. Higher megapixels indicate better resolution. "Two years ago, the same kind of camera cost $1,500 to $1,600, and two years before that, $3,500," he said. "Every year to a year-and-a-half, you find more cameras for less money, and better quality."
Other popular entry-level digital SLRs under $1000 include Canon's EOS Digital Rebel XTi and Pentax Corp.'s K100D.
Moving toward the higher end, Canon offers the 30D, with 8.2 megapixels, for around $1,100. At the same price level, Nikon's 10.2 megapixel D80 is also popular with more serious amateurs.
At the professional level, Nikon's top-of-the-line 12.4 megapixel D2Xs is sold for around $4,700, while Canon's EOS-1Ds MARK II offers 16.7 megapixels for around $7,000.
Canon and Nikon accounted for around 80 percent of the digital SLR market last year, according to researcher IDC.