TEHRAN-- Iran is to participate in the 17th China (Guangdong) International Tourism Industry Expo (CITIE 2025), with the aim of introducing the country's tourism vision (brand) under the title “Majestic Iran” and developing the Chinese tourist market.

According to ILNA, the Public Relations Department of Touring & Automobile Club of the Islamic Republic of Iran (TACI) said that this exhibition, which will be held in Guangzhou from September 11 to 13, will host Iran's official presence for the first time, with the efforts of TACI as the representative of the Ministry of Cultural Heritage, Tourism and Handicrafts in the field of holding the Iranian pavilion at international tourism exhibitions abroad. 

Eight Iranian traveling and air services companies and a handicraft production company will be present in CITIE event and represent the country's tourism industry. 

Considering this international event as an opportunity for business-to-business (B2B) meetings, they will introduce special travel packages of Iran and attract potential tourists from China.

Among the programs planned to be implemented in the Iran pavilion are the introduction of various Iran tourism services and packages, establishing contacts with Chinese tourism activists, introducing a new, safe and different image of Iran to the Chinese tourism market, and also implementing advertising campaigns after the end of the exhibition.

Iran's presence at the CITIE 2025 will be an effective step towards developing target markets and increasing the country's share of international tourism, especially in East Asia.

As one of the largest and most prestigious tourism events in China, this exhibition is held annually with the participation of more than 50 countries and regions in an area of 30,000 square meters and hosts more than 20,000 tourism professionals, travel agencies and tour operators.

Guangdong province, as one of the richest provinces in China and with an annual population of more than 16 million inbound and outbound tourists, is an important market for the development of Iranian tourism. 

Given the media position of this province and its promotional capacities, Iran's presence in this exhibition can help redefine the image of our country as a safe, diverse, and cultural destination in the minds of Chinese tourists.

KD