TEHRAN—Iran is to take part in five international tourism fairs in Iraq, Pakistan, Turkey, Azerbaijan, and Spain, said Moslem Shojaei, the Tourism Ministry’s director-general for marketing and foreign tourism development.

Iran participated at CITIE 2025 in Guangzhou, China, on September 12-14.

It is worth noting that the five international tourism exhibitions in which Iran will participate with the realization of the aforementioned support plan to introduce the country's tourism capacities are Iraq Tourism Exhibition in Sulaymaniyah in November 2025, FITUR Spain in Madrid on February 2026, EMITT Turkey in Istanbul in February 2026, PTM

Pakistan in Karachi in April 2026, and AITF Azerbaijan in Baku in April 2026, Mehr news agency reported.

He explained that the international tourism exhibitions are considered one of the most important marketing tools in this industry, and in addition to directly introducing capacities to the foreign activists and tourists, they also create a platform for negotiation, networking, and establishing sustainable partnerships between the public and private sectors.

Shojaei emphasized that all costs of renting space and building booths at six international tourism exhibitions will be covered by a 100-percent government subsidy until the end of spring 2026.

He said that the serious damage inflicted on the country's tourism activists following the 12-day war imposed by the Zionist regime, the need to introduce the country's tourism capacities in the international arena, and efforts to restore Iran's correct image, prompted the Deputy Minister of Tourism to take a supportive action, in addition to providing opportunities to connect with important platforms of international tourism diplomacy, to support and advocate for the private tourism sector.

Shojaei stated that the participation in the Guangzhou Exhibition in China was the first event following the realization of the aforementioned support program, adding: “The presence of the Islamic Republic of Iran in the Guangzhou International Tourism Exhibition (CITIE 2025), which was held in China from September 11 to 13, with the support of the Tourism Deputy and the cooperation of Touring & Automobile Club of the Islamic Republic of Iran (TACI), is an example of this action.

KD