TEHRAN – Iran has taken part in the 29th edition of the EMITT 2026 International Tourism Exhibition, which opened on Thursday in Istanbul, Turkey.

The Iranian pavilion was inaugurated in the presence of Hossein Alaei, who presides over the Touring and Automobile Club of the Islamic Republic of Iran (TACI), and Bahram Kian, Iran’s cultural attaché in Istanbul.

Designed with a unified visual concept, the pavilion showcases Iran’s tourism potential across cultural, historical, natural, health, pilgrimage and ecotourism sectors, providing information and services to international visitors.

Ten companies active in travel services, traditional accommodation and hotel reservations from the provinces of East Azarbaijan, Khorasan Razavi, Kordestan, Fars and Tehran are represented at the pavilion. Officials said this marks Iran’s most notable participation at EMITT in recent years, organized by TACI on behalf of the Ministry of Cultural Heritage, Tourism and Handicrafts.

In addition to promoting key tourism destinations, the pavilion is hosting business-to-business (B2B) meetings, commercial negotiations, presentations of investment opportunities and initiatives aimed at expanding international cooperation. Representatives from both the public and private sectors of Iran’s tourism industry are attending the event.

According to organizers, the 29th Eastern Mediterranean International Tourism and Travel Exhibition serves as a business platform for networking and collaboration, offering opportunities for growth across the global travel industry.

KD