By Afshin Majlesi

A different way to travel: Azadeh Abedinzadeh explains

TEHRAN - Tourism is often measured by the visitors it attracts and the income they generate. But what if its success could also be measured by the forests it helps protect, the traditions it keeps alive and the opportunities it creates for local communities? This is the thinking behind regenerative tourism, an approach that seeks to move beyond reducing tourism’s negative impacts and toward restoring and strengthening the places people visit.