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2026-08-16 17:18
Better use of books is essential to cultural diplomacy, tourism minister says
TEHRAN - Iran should make better use of books, literature and publishing as key tools to present its history, culture and civilization to international audiences, Minister of Cultural Heritage, Tourism and Handicrafts Seyyed Reza Salehi-Amiri said on Saturday.
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2026-06-28 20:22
By Sahar Dadjoo
Iran war changing public perception shaped by Western media, says S. Korean scholar
TEHRAN – For more than three decades, Professor Yu Dal-seung has devoted his academic career to studying Iran. As head of the Department of Persian Language and Iranian Studies at Hankuk University of Foreign Studies (HUFS), he has introduced generations of South Korean students to Persian language, literature, history, and political thought. Few scholars in South Korea possess a deeper familiarity with Iranian society, and fewer still describe Iran as their "second homeland."
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2026-02-13 17:25
Tourism and handicrafts sectors, tools of cultural diplomacy, says advisor to minister
TEHRAN -- Looking at tourism and handicrafts is not merely economic, but rather it is considered as a tool of public and cultural diplomacy to strengthen the connection between nations and influence the relations between the governments, emphasized Atefeh Marvi, advisor to Minister of Cultural Heritage for women and family affairs.
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2025-12-19 17:25
Tourism minister says Yalda can serve as platform for regional dialogue
TEHRAN - Iran’s Minister of Cultural Heritage, Tourism and Handicrafts, Seyyed Reza Salehi-Amiri, has said that the ancient festivity of Yalda should be viewed as a shared cultural framework for dialogue, cohesion and civilizational convergence across the region.
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2025/12/02
Cultural diplomacy and the ambassador who crafts narratives
TEHRAN- The South Korean ambassador to Iran appeared in Isfahan wearing a tie adorned with Persian verses in Nasta'liq script. His cultural diplomacy as an ambassador can be evaluated as highly expressive, instructive, and impactful. Kim Junpyo has consciously, through his cultural actions, fostered a sense of intimacy and cultural closeness between the two countries and demonstrated how important cultural diplomacy can be—even through cultural signs and symbols. The question now is: to what extent does Iran utilize this capacity and soft power of its own?