Tata Steel on Sunday said it has taken major retail initiatives to promote sale of its steel products in the country, including doubling of its outlets to 1,000 in the next 2-3 years for its branded products.

The second step would be to increase the number of steel junction outlets in the eastern region through franchises to sell all kinds of steel items such as furniture, jewellery, cutlery and home building items and branded products of the company, a Tata Steel official said.
The Jamshedpur-based steel major started its retail initiative in 1999 to reach out to the retail buyers. It has around 10,000 distributor-owned exclusive shops, including 3,000 in rural India, to sell its branded products.
In order to take the retail initiative forward, the company had in 2003 started the “retail identity program” wherein certain shops were identified to be converted as exclusive outlets for branded products.
“Currently, out of these 10,000 outlets more than 500 are exclusive retail shops form where customers can get services such as product weighment, assured price, door-delivery, roofing accessories, plumbing solution and product education,” the official said.
(Source: Hindu Business Line)