TORONTO -- New moms who are mad about movies are parking their baby strollers in droves at a few infant-friendly cinemas here that cater to them and their babies, a Canadian entrepreneur said Friday. Movies for mommies, the brainchild of Toronto-based entrepreneur Robyn Greene, shows light comedies or dramas three afternoons a week at three neighborhood theaters, and focus on their target audiences' special needs. The movies have attracted 400 new mommies to theaters weekly since its inception last June, Greene said, with franchises likely to appear soon in Montreal, Ottawa and Vancouver, AFP reported.