George Best jersey sold for 24,000 pounds
The shirt was worn by Best, who died last year, in Manchester United's 8-2 demolition of Northampton in the fifth round of the FA Cup in 1970.
The late soccer legend came back from a six-week suspension to score six goals in that match, leading Northampton goalkeeper Kim Book to say that "not even the Berlin Wall" could have stopped Best that day.
The match was one of the most extraordinary played by the Manchester United and Northern Ireland star, remembered as one of the greatest players to have graced football.
He destroyed his opponents almost single-handedly with a bewildering range of flicks, dribbles and headers. He was being marked by Roy Fairfax, who said later: "The closest I got to him was when we shook hands after the game."
The shirt was won by the seller in a national newspaper competition in 1996 but, after a fierce bidding battle, it was bought Wednesday by an anonymous buyer.
Elsewhere in the football memorabilia sale, the top worn by World Cup-winner Bobby Moore in his last ever English League match, between Fulham and Blackburn in 1977, sold for 3,600 pounds.
The 1970 FA Cup Winners medal awarded to Chelsea captain Ron 'Chopper' Harris fetched 13,200 pounds.
Also on sale was the shirt worn by the Brazilian Rivelino at the 1970 World Cup final, when his team beat Italy 4-1. However the shirt, which was expected to fetch up to 35,000 pounds, failed to sell.
The world record for a football shirt at auction was for Brazil striker Pele's jersey from the same match, which sold for 157,750 pounds in 2002.