TEHRAN – “Public Diplomacy: Foundations for Global Engagement in the Digital Age” by Nicholas J. Cull has been published in Persian.

Masud Mirzaei is the translator of the 2019 book published by the Juyandeh publishing house.

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. 

On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.

Blending history with insights from international relations, communication studies, psychology and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges and international broadcasting. 

He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. 

Rich with case studies and examples drawn from ancient times through our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future.

This comprehensive and accessible introduction is essential reading for students, scholars and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

Photo: Cover of the Persian edition of Nicholas J. Cull’s book “Public Diplomacy”.

MMS/YAW