Promotional Item:

Beyzai’s Play Succeeds with Social Media Marketing in Iran

Empty seats are the worst nightmare of any director, and when it comes to Iranian theatre and its sensitive market, any move is walking on thin ice. In the digital era, capturing the attention of picky audiences can be a struggle as it is, but promoting a cultural-historical play with a touch of politics in this climate seems almost impossible. Nonetheless, it would be a wonder how "Jangnameh Gholaman" stole the show and gained huge public attention.