Cultural diplomacy and the ambassador who crafts narratives

TEHRAN- The South Korean ambassador to Iran appeared in Isfahan wearing a tie adorned with Persian verses in Nasta'liq script. His cultural diplomacy as an ambassador can be evaluated as highly expressive, instructive, and impactful. Kim Junpyo has consciously, through his cultural actions, fostered a sense of intimacy and cultural closeness between the two countries and demonstrated how important cultural diplomacy can be—even through cultural signs and symbols. The question now is: to what extent does Iran utilize this capacity and soft power of its own?