Iranian art should shout Persian to steal the limelight: Italian expert

May 30, 2010

TEHRAN -- Italian gallery owner and painter Živa Kraus believes that Iranian art should convey a strong Persian identity in order to enjoy global acclaim.

Kraus founded Ikona Photo Gallery in Venice in 1979 and has directed it ever since. She was invited to Iran by the newly established Iranian Sareban Gallery in Tehran.
“I saw artwork at the exhibits in the Sareban gallery that contains oriental symbolism as well as some possessing a global appeal, especially among the calligraphy painting artwork,” she mentioned in a press release published by the Sareban Gallery.
An exhibition of the gallery’s stores, which includes artwork by renowned Iranian artists Ehsaii, Taha Behbahani and Marco Garigurian, is currently underway at the gallery.
“I believe that if public opinion polls show Europeans and Americans do not know Iranian art very well, that is because Iranians have not introduced their art to them properly,” she added.
Iranian artists and galleries are not well connected to European art managers and authentic art magazines do not publish many articles on Iranian art, She added.
She expressed her hope to extend her cooperation with the Sareban Gallery to introduce talented Iranian artists to authentic Venetian galleries.
The exhibit will run until June 21 at the gallery located at No.8, Mehmandust St., off ShahidBeheshti Ave.
Photo: Živa Kraus visits an exhibition at Tehran’s Sareban Gallery in an undated photo.