TEHRAN – The production of home appliances in Iran increased by 24 percent in the previous Iranian calendar year (ended on March 20) compared to its preceding year, the secretary of the Association of Industries of Household Appliances of Iran announced.

“We expected to produce about 12 million units, including small and large appliances in the previous year, however, the figure increased to about 15 million by the yearend, registering a 24 percent growth compared to the preceding year,” Abbas Hashemi said.

We also had good growth in after-sales service, product quality improvement, indigenization and exports, so that last year $345 million worth of home appliance products were exported, Hashemi added.

Pointing to the advantages of home appliance industry in Iran, the official said: “Production of home appliances in the country is an advantage considering cheap energy and workforce and the country’s geographical situation.”

“This industry should be more supported,” he stressed.

Regarding the return of foreign brands to the country, Hashemi said: "we should prevent the imports of foreign finished products into the country in order to support domestic producers.”

He further noted that foreign companies can invest in this industry and co-produce their products with local manufacturers.

Back in April, Deputy Industry, Mining and Trade Minister Mehdi Sadeqi Niaraki had said that considering the Iranian home appliance industry’s infrastructure and capacities, the country will be able to become an exporter of such products in the near future because most of the raw materials needed by the mentioned sector are produced domestically.

Stating that the Industry, Mining, and Trade Ministry will definitely support domestic manufacturers and national brands, the official added: "Today we have the necessary manpower, knowledge, and infrastructure in the field, so there is no reason to look for foreign sources to meet the country’s demands."

Over the past few years, the Iranian government has been following a new strategy for supporting domestic production to neutralize the impacts of the U.S. sanctions while reducing the reliance of the economy on oil revenues.

The home appliances sector has been one of the pioneers in this regard and like many other areas, the production of home appliances has witnessed a significant rise in the past two years so that in the Iranian calendar year 1398 (ended on March 19) this industry’s production capacity increased by 10 percent compared to the preceding year.

EF/MA