ISFAHAN – Isfahan unveiled its first tourism map of film shooting locations on Wednesday, offering visitors an interactive way to explore the city’s cultural and cinematic heritage.

The map was introduced at a ceremony at the Isfahan House of Artists. The project was developed by Isfahan Municipality’s tourism department.

Alireza Massah, head of the department, said the initiative is the seventh tourism map prepared by the municipality. He noted that earlier maps had covered Isfahan’s Chaharbagh neighborhood, bazaars, and libraries.

Massah said the idea emerged during the “Salam Cinema” program, which initially documented demolished and active cinemas in Isfahan before expanding to filming sites, including locations from the television series “The Tales of Majid”.

“The printed version of the map allows tourists to have a tangible and memorable experience,” Massah said. “While digital applications are important, physical maps and catalogues remain a key tool in tourism.”

He explained that the map includes illustrations, images from films, and related infographics, and can be framed and kept as a souvenir.

Massah added that private investors are invited to build tourism products around the content, with the municipality providing the base material.  “The map took about two years to be prepared.”

Massah underlined the launch is part of broader efforts to expand film tourism in Isfahan and that future editions are planned.

Once a crossroads of international trade and diplomacy, the ancient city of Isfahan remains one of Iran’s most prominent tourist destinations. Isfahan is largely renowned for its breathtaking Islamic architecture, including stunning mosques, palaces, and bazaars.

Visitors may also explore genuine samples of Persian gardens and walk along the city’s tree-lined boulevards, soaking in the beauty and history at every turn. The city’s architectural marvels, such as Naqsh-e Jahan Square -- one of the largest squares in the world -- make it a jewel of town planning.

AM