KUALA LUMPUR (the-AFC.

com) -- The Asian Football Confederation (AFC) will unveil its new Fair Play logo before the opening match of the AFC Asian Cup 2007 between Thailand and Iraq on July 7, 2007, at the Rajamangala Stadium. The AFC Fair Play logo, which depicts two players holding hands with one foot on the ball, encapsulates AFC’s Fair Play values based on friendship, solidarity, and unity. AFC is the most diverse and populous of FIFA six confederations and the unveiling of the logo is part of the AFC’s tireless efforts to promote Fair Play not only on the pitch but also off it. AFC’s Fair Play logo closely mirrors the fundamental values enshrined in FIFA’s universally acclaimed Fair Play code and firmly promotes Asia’s stance (Asia for Fair Play). “The AFC Fair Play logo is an important milestone for Asian football as it clearly underlines our commitment to Fair Play,” said Clare Kenny Tipton, AFC’s director of communications and marketing. “The unveiling of the logo also expands AFC’s brand portfolio and provides an additional vehicle to promote AFC’s values.