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Today 16:06
Iran issues post-war tourism recovery and competitiveness strategy
TEHRAN – Iran’s tourism ministry has issued a strategic and operational plan to revive the country’s tourism industry during the transition and post-war periods, with a focus on rebuilding its international tourism brand, improving competitiveness and coordinating recovery measures nationwide.
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2026-10-14 19:35
Tehran Auto Plaza seeks to turn the automotive world into a destination
TEHRAN – For many motorists, a visit to a car showroom has a specific purpose: to inspect a vehicle, discuss a price and decide whether to buy. Tehran Auto Plaza is being developed around a broader idea, one in which the automobile becomes the starting point for a day of discovery, specialist services, social encounters and new experiences.
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2026-10-14 16:53
Bushehr: Where Iran’s history meets the Persian Gulf
TEHRAN - On Iran’s southern coast, where the Zagros Mountains descend toward the Persian Gulf, Bushehr offers a distinctive blend of history, architecture, nature and living traditions. The sea has shaped almost every aspect of life here, from trade and fishing to cuisine, music and the design of traditional houses.
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2026-10-13 18:07
By Afshin Majlesi
North Khorasan, the province I almost missed
TEHRAN - A friend’s suggestion was all it took to set me on the road to North Khorasan, one of the few Iranian provinces I had never visited and, until then, had rarely considered as a travel destination.
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2026-10-12 17:42
Dozens of possible dinosaur footprints emerge in Iran, researcher urges urgent documentation
TEHRAN – A rock surface bearing dozens of possible dinosaur footprints has been exposed in Iran following a landslide, prompting a paleontologist to call for urgent scientific investigation and documentation to protect the traces from weathering and erosion.
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2026-10-12 17:20
By Afshin Majlesi
Jajarm offers budget-friendly rural escape, but rail links need improvement
JAJARM, North Khorasan Province – With its quiet rural surroundings, historical railway station and proximity to protected natural areas, Jajarm has the potential to attract travelers seeking an affordable alternative to Iran’s busier tourist destinations. But poor railway facilities, limited train tickets and a shortage of visitor services remain major obstacles to turning that potential into a thriving tourism destination.
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2026-10-11 17:00
Forgotten Safavid-era village discovered in southern Iran
TEHRAN – Researchers have identified and documented the remains of an abandoned village believed to date back to the Safavid era in the Dasht-e Barm forest area of Kazerun county, Fars province, southwestern Iran.
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2026-10-11 16:57
Iranian crafter named Asia-Pacific’s top master of wood arts
TEHRAN – Iranian artist and sculptor Mohammad-Ali Vadood has been named the Top Master of Wood Arts in Asia and the Pacific at the 2025 China Asia-Pacific Furniture and Woodworking Industry Forum (CAPFA), according to Iran’s Ministry of Cultural Heritage, Tourism and Handicrafts.
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2026-10-11 16:53
Cultural officials reject Rubio’s remarks on Persian history at Athens’ Acropolis
TEHRAN – Joining Iranian political officials, several senior cultural figures, including the tourism minister, the head of the Iranology Foundation and the director-general of the National Museum of Iran, have criticized US Secretary of State Marco Rubio’s remarks on ancient Persian history, saying historical civilizations should not be used to justify political hostility or threats of war.
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2026-10-10 17:05
Pezeshkian visits Tehran exhibition showcasing rural and nomadic achievements
TEHRAN – Iranian President Masoud Pezeshkian on Saturday visited the sixth exhibition of rural and nomadic achievements in Tehran, praising rural residents and nomadic communities for their contribution to the country’s production and supply of essential goods.
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2026-10-10 16:50
Tehran tourism needs coordinated policies, not more infrastructure: council member
TEHRAN – Tehran’s main tourism challenge is not a shortage of infrastructure but fragmented policymaking and limited public awareness of the capital’s existing attractions, a city council member said.
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2026-10-10 16:00
Book on history of vehicle license plates in Iran unveiled
TEHRAN – A book tracing the history of vehicle license plates in Iran, from the arrival of automobiles to the introduction of the country’s national registration system, was unveiled on Saturday at the Mostazafan Foundation’s headquarters in Tehran.
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2026-10-07 21:20
15 destinations to discover the soul of Iran
TEHRAN - Iran is a country of striking contrasts. In one journey, travelers can move from bustling historic bazaars to quiet desert towns, from ancient archaeological sites to misty Caspian forests and from the mountains of the Zagros to the warm waters of the Persian Gulf.
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2026-10-06 20:05
Mudbrick houses: The heritage of traditional Iranian architecture
TEHRAN - Across Iran’s deserts, dry plains and mountain valleys, houses built from earth form some of the country’s most distinctive architectural landscapes. Their rounded roofs, thick walls, shaded courtyards and, in places, tall windcatchers are more than picturesque features. They are the result of centuries of experience in building with local materials and adapting everyday life to a difficult climate.
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2026-10-05 17:10
AI is reshaping tourism beyond digital services, Iranian researcher says
TEHRAN – Artificial intelligence is moving beyond digital tools and online services to reshape the structure of the tourism industry, influencing how travelers choose destinations, how experiences are designed and how destinations are managed, an Iranian researcher has said.
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2026-10-05 17:03
Heritage is identity: Iranian archaeologist exposes scale of war destruction to historic sites
TEHRAN – An Iranian archaeologist, Sonia Shidrang, highlighted in a global webinar hosted by the International Committee on Archaeological Heritage Management (ICAHM), a scientific committee under ICOMOS, that the 40-day war with the United States and the Israeli regime left 149 historical sites across 20 provinces damaged, and that Iran's cultural heritage now demands a response grounded in international law, rigorous documentation, and a concrete protection plan.
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2026-10-04 16:54
By Afshin Majlesi
Iran has the attractions, the challenge is turning them into tourism: Javad Gharaei
TEHRAN - Iran does not lack tourism attractions. What it has struggled to do, says Iranian traveler and documentary filmmaker Javad Gharaei, is turn the country’s extraordinary natural and cultural diversity into a tourism industry capable of attracting visitors, generating revenue and properly introducing the ancient country to the world.
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2026-10-03 13:50
Mehregan festival marked in Iran as seasonal tradition endures
TEHRAN - Some Iranians observed Mehregan, an ancient festival associated with Mehr, friendship, and the autumn harvest, on Friday, keeping alive a tradition that has survived in different forms across Iran over centuries.
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2026-10-03 13:50
Jiroft event uses child tourism to connect new generation with ancient civilization
TEHRAN - A cultural and educational event in Jiroft has used child- and family-oriented tourism activities to introduce younger generations to the 5,000-year-old civilization of the Halil Rud valley and promote awareness of the importance of protecting archaeological heritage.
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2026-10-03 10:43
Resilience key to Iran’s tourism survival under difficult conditions: HEGTA chief
TEHRAN - Resilience and a fundamental rethink of planning are essential for Iran’s tourism sector as rising travel costs, transport and investment constraints, sanctions and regional conditions put pressure on the industry, the head of the Tourism Group of Iran’s Social Security Organization (HEGTA) said on Friday.
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2026-09-30 16:59
20 historical bazaars undergoing revitalization across Iran
TEHRAN – Around 20 historical bazaars across Iran are currently being revitalized in cooperation with municipalities and local shopkeepers, a former head of the Urban Regeneration Company of Iran has said.
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2026-09-30 16:59
S. Korean ambassador highlights Iran’s ecotourism potential
TEHRAN – South Korean Ambassador to Iran Kim Junpyo has highlighted the potential of Iran’s ecotourism sector to support local economies and offer visitors authentic experiences of local culture and daily life.
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2026-09-29 18:17
Archaeological excavations to resume at historic Zagros cemetery in Sanandaj
TEHRAN – Archaeological excavations at the historic Zagros cemetery in Sanandaj, Kordestan province, western Iran, are set to begin in the coming days following authorization from the Research Institute of Cultural Heritage and Tourism, a provincial heritage official said.
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2026-09-29 18:17
Child tourism can become a new value chain in Iran’s travel industry
TEHRAN – Child tourism can offer Iran’s travel industry more than a niche market for family trips. By placing children’s needs, interests and participation at the center of travel design, the sector can create new products, diversify tourism services and encourage families to spend more time and money at destinations.
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2026-09-28 16:51
By Afshin Majlesi
Tehran gallery traces capital’s past, explores future of smart tourism
TEHRAN – A new gallery in Tehran is taking visitors on a journey through the capital’s political, social, cultural and artistic history while using digital technology and artificial intelligence to offer a glimpse of how tourism in the city could evolve in the future.
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2026-09-28 13:41
Afshin Majlesi
Kenargerd Caravanserai gets new life as cultural, tourism complex
TEHRAN – The first phase of restoration and development works at the historic Kenargerd Caravanserai in Hasanabad, Fashapuyeh district, south of Tehran province, was inaugurated on Sunday, marking World Tourism Day.
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2026/09/27
By Afshin Majlesi
Where the road became a destination: Iran’s historical caravanserais
TEHRAN - For centuries, crossing Iran was as much a test of endurance as it was a journey of discovery. Merchants moved goods between distant markets, pilgrims traveled toward sacred places, and ordinary travelers followed routes across deserts, mountains and plains. Between these long stretches of road stood caravanserais, places where a journey could pause, animals could be rested, goods could be protected and strangers could share food, stories and news.
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2026-09-26 17:33
Saravan, a living museum of historic minaret architecture
TEHRAN - Saravan’s historic minarets offer travelers a distinctive way to explore the evolution of religious architecture in Iran’s southeastern Sistan-Baluchestan province, where mud-brick construction, local craftsmanship and centuries-old religious traditions have shaped the landscape.
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2026-09-26 17:31
Conservation project launched for Sasanian King Shapur I statue in southern Iran
TEHRAN – The first phase of a new conservation and rehabilitation project has begun on the monumental statue of Sasanian King Shapur I in Shapur Cave, near Kazerun in southern Iran, the head of the Sasanian Archaeological Landscape of Fars said.
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2026-09-26 17:31
Malay diplomat highlights interest in Iran, Isfahan among Malaysians
TEHRAN – Malaysia’s chargé d’affaires and head of mission in Tehran Wan Azninizam Yusri Wan Abdul Rashid has highlighted the interest of many Malaysians in visiting Iran, particularly the historic city of Isfahan, and called for broader tourism, cultural, scientific and technological cooperation between the two countries.